Avoid These 3 Button Placement Mistakes on Broker Sites

Buttons placed in the wrong spot get ignored.

A mortgage broker website might have clear contact information, well-written service descriptions, and genuine client testimonials, but if the call-to-action buttons sit where visitors don't naturally look, the site won't generate enquiries. Button placement isn't about design preference. It's about where someone's attention lands when they're ready to make a decision.

Burying the Primary Contact Button Below the Fold

Your main contact button needs to appear on screen without scrolling. Visitors decide within seconds whether your site can help them, and if they don't see an immediate way to reach you, many won't scroll to find it. This applies particularly to mobile devices, where screen space is limited and attention spans are shorter.

Consider a broker whose homepage featured a detailed introduction to their services, a paragraph about their experience, and three client testimonials before any contact option appeared. Visitors had to scroll past roughly 800 pixels of content before seeing a phone number or enquiry button. After moving a contact button into the header and adding a second one immediately after the opening paragraph, enquiry submissions increased without any other changes to the site.

The header region of your site should contain at least one contact option, either a phone number that's clickable on mobile or a button linking to your call to action strategy page. This doesn't mean the header needs to be cluttered. A single, clearly labelled button in the top right corner works for most broker sites.

Using Generic Button Labels That Don't Prompt Action

Buttons labelled "Contact" or "Submit" don't tell visitors what happens next. Effective button text describes the outcome someone can expect when they click. A button that says "Get Pre-Approval Help" is clearer than one that says "Learn More," because it connects directly to what a buyer wants.

In our experience, brokers who replace vague button labels with specific ones see better engagement. A button reading "Book a Free Call" performs better than "Contact Us" because it removes uncertainty. The visitor knows they'll be booking a call, not filling out a long form or waiting days for a reply.

This applies to buttons throughout your site, not just the homepage. Service pages, suburb-specific landing pages, and blog articles should all use button text that matches the context. If someone is reading about first home buyer grants, a button saying "Check Your Grant Eligibility" is more relevant than a generic "Get Started."

Placing Multiple Competing Buttons in the Same Section

When a visitor sees three or four different buttons next to each other, decision fatigue sets in. Each button represents a choice, and too many choices often result in no action at all. A homepage that offers buttons for "Book a Call," "Get a Quote," "Download Our Guide," and "Read Reviews" in the same paragraph forces the visitor to decide which action is most important, when that decision should have been made during the website development process.

One primary action per section keeps things clear. If the goal of your homepage is to get visitors to book a call, that button should be the most prominent. Secondary actions like downloading a guide or reading reviews can appear lower on the page or in less visually dominant positions.

As an example, a broker running a campaign to attract first home buyers added buttons to their homepage for booking a call, subscribing to a newsletter, using a borrowing calculator, and reading about grants. None of the buttons stood out, and enquiry rates stayed flat. After simplifying the section to feature one primary button for booking a call and moving the other options to separate sections further down the page, conversions improved within the first week.

This doesn't mean you should only have one button on your entire site. It means each section should have a clear primary action, with secondary options styled to be less prominent or placed in a logical sequence rather than all at once.

Ignoring Button Placement on Mobile Devices

Most visitors to broker websites are on mobile devices, and buttons that work well on desktop often fail on smaller screens. A button placed in a sidebar on desktop might end up at the bottom of a long page on mobile, where most visitors won't reach it. Touch targets also need to be large enough to tap easily without zooming in.

Buttons on mobile should appear early and be large enough to tap comfortably. A button that's 40 pixels tall might look fine on desktop but can be difficult to tap accurately on a phone. The recommended minimum size for mobile touch targets is 48 pixels, though slightly larger is often better for lead generation websites where the goal is to reduce friction.

Sticky buttons, which remain visible as someone scrolls, can work well on mobile as long as they don't cover too much of the screen. A small button fixed to the bottom of the viewport with text like "Call Now" or "Book a Call" stays accessible without requiring visitors to scroll back to the top.

Matching Button Placement to Visitor Intent

Button placement should reflect where someone is in their decision process. A visitor reading a detailed blog article about construction loans is further along in their research than someone who just landed on your homepage. The buttons on that blog article should acknowledge that context.

Blog articles and service pages benefit from buttons placed after key insights rather than at the very top. Someone reading about offset accounts or refinancing strategies is looking for information first and will be more receptive to contacting you after they've found what they need. A button placed at the end of a section that explains a complex topic works better than one placed before the explanation.

This is where many brokers miss opportunities. They either place no buttons on content pages, assuming visitors will navigate back to the homepage to make contact, or they place buttons too early, before the visitor has enough context to understand why they should reach out. The solution is to place buttons at natural decision points throughout the page, such as after explaining a key benefit or at the end of a detailed example.

Your website's button placement should feel like a natural part of the conversation, not an interruption. When buttons appear at the moment someone is ready to take action, they don't need to be large or brightly coloured to be effective. Clarity and timing matter more than visual tricks.

If you're unsure whether your current button placement is working, look at where visitors are dropping off. If people are reading your content but not submitting enquiries, the buttons might not be appearing at the right moments. If visitors are bouncing quickly, the primary contact option might not be visible enough early on.

Call one of our team or book an appointment at a time that works for you to review your current site structure and identify where button placement could be improved.

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