Your website might be attracting visitors, but are they becoming clients? For finance and mortgage brokers, the difference between a visitor and a lead often comes down to one crucial element: your call to action (CTA) buttons.
A well-designed CTA button can transform your website from a simple brochure into a powerful lead generation machine. Let's explore how professional CTA button design can elevate your website's performance and help you convert more visitors into clients.
Why CTA Button Design Matters for Mortgage Brokers
Your CTA buttons are the gateway between browsing and action. When someone visits your website, they're looking for guidance on their next step. A poorly designed or unclear CTA can leave potential clients confused and likely to leave without making contact.
For mortgage brokers specifically, visitors are often dealing with significant financial decisions. They need clear, trustworthy signals that guide them towards engaging with your services. Your CTA buttons serve as these vital signposts.
Essential Elements of High-Converting CTA Buttons
Colour and Contrast
Your CTA buttons should stand out from the rest of your website content. Use contrasting colours that align with your professional brand while ensuring the button catches the eye. Research shows that buttons in orange, red, or green often perform well, but the key is contrast rather than the specific colour.
Size and Placement
CTA buttons should be large enough to notice but not so oversized that they appear unprofessional. Place them strategically throughout your website:
- Above the fold on your homepage
- At the end of service descriptions
- Within blog articles about mortgage advice
- On your contact page
- In your website's navigation menu
Clear, Action-Oriented Text
Your button text should tell visitors exactly what will happen when they click. Instead of generic phrases like "Click Here" or "Submit," use specific language that relates to your services:
- "Get Your Free Mortgage Assessment"
- "Book Your Consultation Today"
- "Start Your Application Process"
- "Schedule a Call with Our Team"
Psychological Triggers That Boost Conversions
Urgency Without Pressure
Subtle urgency can encourage action without making visitors feel pressured. Phrases like "Start Today" or "Get Started Now" create momentum while maintaining professionalism.
Value Proposition
Your CTA should communicate the benefit of taking action. Instead of "Contact Us," try "Get Expert Mortgage Advice" or "Discover Your Options."
Trust Signals
Incorporate trust elements near your CTA buttons, such as:
- Client testimonials
- Industry certifications
- Awards or recognition
- "No obligation" statements
Common CTA Mistakes That Cost You Leads
Too Many Options
Having multiple competing CTAs on one page can confuse visitors. Focus on one primary action per page, with secondary options clearly differentiated.
Weak or Confusing Language
Avoid jargon or unclear instructions. Your CTA should be understood by anyone, regardless of their familiarity with mortgage terminology.
Poor Mobile Optimisation
With many clients browsing on mobile devices, your CTA buttons must be easily tappable and clearly visible on smaller screens.
Testing and Improving Your CTA Performance
Regular testing is crucial for optimising your call to action strategy. Consider testing:
- Different button colours
- Various text options
- Button placement on pages
- Size variations
- Different value propositions
Monitor your website analytics to see which CTAs generate the most leads and adjust accordingly.
Integration with Your Overall Website Strategy
Your CTA buttons don't work in isolation. They should complement your overall website design and SEO-optimised content strategy. When your website content effectively educates visitors about mortgage services, your CTAs become the natural next step in their journey.
High-conversion websites combine compelling content with strategically placed, well-designed CTAs. This approach ensures that your website not only attracts visitors through improved Google ranking but also converts them into valuable leads.
Making Your Website Work Harder
A website upgrade focused on improving CTA design can significantly impact your lead generation without requiring a complete overhaul. Professional website development that incorporates user-friendly design principles and strategic CTA placement creates a more effective online presence.
Consider how your current website management approach handles CTA optimisation. Are your buttons tested regularly? Do they align with your overall marketing goals? These questions are crucial for maximising your website's potential.
Your CTA buttons are small elements that can make a big difference in your business growth. By focusing on clear design, compelling text, and strategic placement, you can transform your website into a more effective tool for attracting and converting mortgage clients.
Remember, the goal isn't just to get clicks – it's to attract the right clients who are genuinely interested in your services. Well-designed CTAs help qualify leads while encouraging action from serious prospects.
Ready to optimise your website's conversion potential? Call one of our team or book an appointment at a time that works for you. We specialise in creating high-conversion websites specifically designed for finance and mortgage brokers.