Client reviews are the lifeblood of any successful mortgage broking business. They build trust, demonstrate your expertise, and help potential clients feel confident about choosing your services. Yet many mortgage brokers struggle to collect enough reviews to showcase their professional capabilities effectively.
Why Reviews Matter for Mortgage Brokers
Positive client reviews serve multiple purposes for your business:
• Build immediate trust with potential clients
• Improve your google ranking through fresh, relevant content
• Provide social proof of your professional service
• Help differentiate your services from other brokers
• Support your lead generation websites by converting visitors into clients
When potential clients visit your website, reviews often become the deciding factor in whether they choose to contact you or move on to another broker.
Creating a Review Collection Strategy
Developing a systematic approach to collecting reviews requires planning and consistency. Start by identifying the best moments to request reviews from your clients.
The ideal time to ask for a review is immediately after settlement, when clients are feeling most satisfied with your service. This timing ensures you capture their positive emotions while the experience is fresh in their minds.
Consider implementing these proven techniques:
- Personal requests during the final meeting - Ask face-to-face when you're celebrating their successful loan approval
- Follow-up emails - Send a friendly email a few days after settlement with direct links to review platforms
- Text message reminders - Use SMS for clients who prefer mobile communication
- Thank you cards - Include review requests in handwritten thank you notes
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Making Review Requests Easy
The simpler you make the review process, the more likely clients will follow through. Remove any barriers that might prevent clients from leaving feedback.
Provide direct links to your preferred review platforms rather than expecting clients to search for your business. Consider creating a simple landing page on your website that explains the review process and provides multiple platform options.
Your website content should include clear instructions and perhaps even screenshots showing clients exactly how to leave a review. This user-friendly approach demonstrates the same attention to detail that makes your websites convert visitors effectively.
Optimising Your Website for Review Display
Once you start collecting reviews, your SEO-optimised websites need to showcase them effectively. Reviews should be prominently featured on your homepage and service pages to maximise their impact on potential clients.
Consider these website design elements for review display:
• Dedicated testimonials page with full client stories
• Review snippets on your homepage above the fold
• Service-specific reviews on relevant pages
• Star ratings and review counts in your header or footer
• Mobile-optimised review displays for smartphone users
High-conversion websites use reviews strategically throughout the user journey, reinforcing your credibility at key decision points.
Responding to All Reviews Professionally
Every review, whether positive or negative, deserves a professional response. Your responses become part of your online reputation and demonstrate your commitment to client service.
For positive reviews, express genuine gratitude and mention specific aspects of the service the client appreciated. This shows potential clients that you pay attention to individual needs and care about the client experience.
When addressing negative reviews, remain calm and professional. Acknowledge the client's concerns, apologise where appropriate, and offer to resolve the issue privately. This approach shows other potential clients that you handle problems responsibly.
Integrating Reviews into Your Call to Action Strategy
Your website development should incorporate reviews into your broader call to action strategy. Use client testimonials to reinforce the effectiveness of your services just before asking visitors to contact you.
Place review excerpts near contact forms, phone numbers, and booking buttons. This positioning helps overcome final objections and encourages visitors to take the next step.
Consider creating case study content that combines client success stories with review quotes. This approach provides valuable website content while demonstrating real results you've achieved for clients.
Monitoring and Managing Your Online Reputation
Regular website management should include monitoring your online reviews across all platforms. Set up alerts for new reviews so you can respond quickly and appropriately.
Use review feedback to identify areas for improving website performance and client service. If multiple clients mention similar positive experiences, highlight these strengths in your website content and marketing materials.
Reviews also provide excellent content for social media posts, newsletter updates, and website blogs, helping maintain fresh, engaging content that supports your google ranking efforts.
Building a strong review collection system takes time, but the results will significantly impact your business growth. Professional website development combined with genuine client testimonials creates a powerful foundation for converting website visitors into long-term clients.
Call one of our team or book an appointment at a time that works for you to discuss how we can help showcase your client reviews through effective website design and optimisation.