The easiest way to optimise call-to-action buttons

Your website might be attracting visitors, but are they becoming clients? The answer often lies in your call-to-action buttons – small elements that can make an enormous difference to your conversion rates.

As a mortgage broker, every visitor to your website represents a potential client. However, without properly optimised call-to-action buttons, you're likely missing out on valuable leads. The good news is that with the right approach to website design and call to action strategy, you can transform your website into a powerful lead generation tool.

Understanding Call-to-Action Button Psychology

Effective call-to-action buttons work because they guide visitors towards taking specific actions. For mortgage brokers, this might mean:

• Booking a consultation
• Requesting a quote
• Downloading a home loan guide
• Subscribing to your newsletter
• Calling your office

The key is making these actions feel natural and compelling. Professional website development focuses on creating buttons that stand out without appearing pushy or overwhelming.

Colour and Design Elements That Convert

Your button colours should contrast with your website's background while maintaining brand consistency. Research shows that certain colours perform better for different industries:

• Orange and red: Create urgency and excitement
• Green: Suggests safety and progress
• Blue: Builds trust and reliability
• Purple: Conveys premium service

For mortgage brokers, blues and greens often work well because they reinforce trust and financial security. However, testing different colours on your specific audience will provide the most accurate results.

Strategic Button Placement

Where you place your call-to-action buttons dramatically affects their performance. High-conversion websites typically feature buttons in these key locations:

1. Above the fold: Visible without scrolling
2. After value propositions: Following compelling content
3. Contact page: Multiple options for engagement
4. Blog posts: At the end of helpful articles
5. Service pages: After explaining your offerings

For mortgage broker websites, consider placing buttons after explaining complex processes like pre-approval or refinancing. This timing allows visitors to understand your value before asking for action.

Writing Compelling Button Text

Your button text should be action-oriented and specific. Instead of generic phrases like "Click Here" or "Submit," use text that clearly communicates value:

• "Get My Free Home Loan Assessment"
• "Book My Consultation Today"
• "Download the First Home Buyer Guide"
• "Calculate My Borrowing Capacity"
• "Speak with a Mortgage Expert"

This approach to website content creation ensures visitors understand exactly what they'll receive when clicking your buttons.

Mobile Optimisation Essentials

With most Australians browsing on mobile devices, your call-to-action buttons must work perfectly on smaller screens. User-friendly websites ensure buttons are:

• Large enough to tap easily (minimum 44px height)
• Properly spaced to avoid accidental clicks
• Fast-loading to prevent user frustration
• Clearly visible on all screen sizes

Mobile optimisation is crucial for improving website performance and google ranking, as search engines favour mobile-friendly sites.

Testing and Measuring Success

Successful call-to-action optimisation requires ongoing testing and refinement. SEO-optimised websites incorporate analytics to measure:

• Click-through rates on different buttons
• Conversion rates from various pages
• User behaviour patterns
• Time spent on pages before clicking

Regular website management includes reviewing these metrics and making data-driven improvements. Even small changes can significantly impact your lead generation results.

Integration with Overall Strategy

Call-to-action button optimisation works best when integrated with your broader marketing strategy. This includes:

• Consistent messaging across all touchpoints
• Clear value propositions
• Professional design elements
• Fast loading speeds
• Quality website content

Consider how your buttons connect with your lead generation for mortgage brokers strategy and overall business goals.

When to Consider a Website Upgrade

If your current website isn't generating the leads you need, it might be time for website upgrades or a complete redesign. Signs you need professional help include:

• Low conversion rates despite good traffic
• Outdated design that doesn't build trust
• Slow loading speeds
• Poor mobile experience
• Confusing navigation

Modern website builder platforms offer sophisticated tools for creating high-conversion websites, but they require expertise to implement effectively.

Optimising your call-to-action buttons isn't just about changing colours or text – it's about creating a seamless journey that guides potential clients towards working with you. When done correctly, these small changes can dramatically increase your leads and grow your mortgage broking business.

Ready to transform your website's conversion potential? Call one of our team or book an appointment at a time that works for you to discover how professional website design can boost your lead generation.