A good CTA button tells a visitor exactly what happens when they click it. For a broker, that usually means one clear action, such as booking a call, and a button that is easy to see and easy to tap on a phone.
Some websites use vague button text such as "Submit" or "Learn more". "Contact us" can also leave the visitor guessing what comes next. The tips below fix that, and they apply whether you are building a new site or improving your website with a few quick changes.
What Makes a Good CTA Button on a Broker Website?
A good CTA button uses specific wording, stands out from the page and leads to a single next step. The visitor should know what they get and how much effort it takes before they click.
Think about the person on the other side of the screen. They might be comparing loan options on their phone at night, nervous about talking to anyone. A button that says "Book a free 15 minute call" feels low risk. A button that says "Apply now" can feel like a commitment. Match the button to how ready the visitor really is.
Softer wording may bring more enquiries but fewer ready-to-apply visitors. Test it on your own site.
Button Wording: Say What Happens Next
The best button text starts with a verb and names the outcome, for example "Book my free loan review" or "Get a call back today". Only promise what you can deliver, so do not say "today" if you cannot ring back that day.
The same goes for "free", "no obligation" and call-length claims. Under the ASIC Act and the National Consumer Credit Protection Act, claims such as "free" or "no obligation" must not be misleading, and must be true for every enquiry. A "free loan review" should not hide fees or imply a recommendation before you have met your credit assistance obligations. Where relevant, also disclose how you are paid.
First-person wording such as "Book my call" often reads more personally than "Book your call". It is worth testing both on your own site rather than assuming one wins. Keep it to two to five words where you can, so it fits on a small screen without wrapping.
If you want a fuller plan for where each button should point, our call to action strategy page covers how to match each page to one goal.
Colour, Size and Spacing That Get Noticed
Your main CTA button should be the most visible item on the page, with strong contrast against its background and plenty of empty space around it. Pick one button colour and keep it for the main action only.
If every button is bright, none of them stands out. Use a solid fill for the primary action, such as booking a call, and a plain outline for the secondary one, such as reading a guide. Make buttons big enough to tap with a thumb, because many of your visitors will be on a phone. Check that the text is easy to read for people with low vision, as good contrast helps everyone.
A clean layout supports all of this. Good mortgage broker website design gives each button room to breathe instead of crowding it among logos and long paragraphs.
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Where Should You Place CTA Buttons?
Place one button at the top of the page, one after you have explained your service, and one at the end. Each should lead to the same main action so the visitor is never hunting for the next step.
The top button catches the visitor who already knows what they want. The middle one catches the person who needed a bit of reassurance, such as your credentials or a review. The bottom one catches anyone who read everything. On mobile, a sticky button at the bottom of the screen keeps the action in reach, though it should not cover important text.
The risk is overdoing it. Five different buttons with five different asks can leave a visitor frozen. Repeat the same ask, and keep other links quieter.
Example: One Button Change on a Home Loan Page
This is an illustrative example. Consider a broker whose home loan page ended with a grey "Contact us" link at the bottom of a long page. Visitors read the page but few enquired, and the ones who did often sent half-filled forms.
The fix had three parts. The broker replaced the link with a bold button reading "Book my free loan review" and added the same button near the top. They also cut the form down to name, phone number and a preferred call time, then added a line under the button saying the call takes about 15 minutes with no obligation.
The outcome in a scenario like this may be a clearer path and fewer abandoned forms. The cost is that you receive less detail up front, so the first call needs to cover the loan purpose and timing.
Does Your Button Still Work After the Click?
A button only works if the page behind it is fast, matches the promise and is easy to finish on a phone. If the button says "Book a call" and lands on a long enquiry form, you lose people at the last step.
Send the visitor straight to a booking calendar or a short form, and make sure the confirmation message tells them what happens next and when. Then make sure someone actually follows up quickly. Button design supports your broader lead generation efforts, but it cannot fix slow replies.
It also helps to have visitors arriving who are looking for a broker near them. Pairing good buttons with local SEO for mortgage brokers puts them in front of people searching in your area, and wider SEO for mortgage brokers work helps your pages show up in the first place.
How to Test Your CTA Buttons Without Guesswork
Change one thing at a time, such as the wording or the colour, and give each version enough visitors before judging the result. A handful of clicks is not enough to tell you anything.
Smaller broker sites do not get huge traffic, so test the big changes first, such as vague wording versus specific wording. Note how many visitors click and how many go on to book a call. A button that gets lots of clicks but few bookings may be promising something the next page does not deliver.
If your current site makes these changes hard, it may be time for an upgrade. Call one of our team or book an appointment at a time that works for you, and we will review your buttons and show you what we would change.
Frequently Asked Questions
What should a CTA button say on a mortgage broker website?
It should start with a verb and name the outcome, such as "Book my free loan review". Avoid vague wording like "Submit" or "Learn more". Under the ASIC Act and the National Consumer Credit Protection Act, claims such as "free" or "no obligation" must not be misleading, and must be true for every enquiry.
How many CTA buttons should a page have?
One near the top, one after you explain your service and one at the end works well. Each should point to the same main action so visitors are not confused.
What colour should a CTA button be?
Choose a colour with strong contrast against the background and use it only for your main action. Secondary actions can use a quieter outline style.
How do I know if my CTA button is working?
Compare how many visitors click it with how many go on to book a call. Test one change at a time and allow enough visitors before deciding.
