Your website might be attracting visitors, but if they can't easily find how to contact you, those potential clients are slipping away. For finance brokers, call-to-action visibility can make the difference between a thriving practice and missed opportunities worth thousands of dollars each month.
Why CTA Visibility Matters for Finance Brokers
When potential clients visit your website, they're often ready to take action. Whether they need help with a home loan, refinancing, or commercial finance, they want clear guidance on what to do next. A well-positioned, visible call to action removes the guesswork and guides visitors towards becoming leads.
Research shows that websites with prominent, strategically placed CTAs generate significantly more enquiries than those with hidden or poorly designed action buttons. For finance brokers, this translates directly to more client consultations and higher revenue.
Common CTA Visibility Problems on Broker Websites
Many finance broker websites suffer from these visibility issues:
• Buried contact forms - Hidden beneath multiple navigation layers
• Weak button colours - CTAs that blend into the background
• Unclear messaging - Vague instructions like "Click here" or "Submit"
• Limited placement - Only one CTA buried at the bottom of pages
• Mobile unfriendly - Buttons too small or difficult to tap on smartphones
These problems prevent potential clients from easily connecting with your services, resulting in lost leads and reduced conversion rates.
Strategic CTA Placement for Maximum Visibility
Above the Fold Positioning
Your primary call to action should be visible immediately when someone lands on your website, without scrolling. This prime real estate should feature your strongest conversion message, such as "Get Your Free Mortgage Assessment" or "Book Your Consultation Today".
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Throughout Your Content
Integrate multiple CTAs naturally throughout your website content. After explaining your services, include relevant action prompts. For example, after describing your refinancing expertise, add "Ready to reduce your repayments? Contact us for a free review".
Sticky Navigation Elements
Consider implementing sticky CTAs that remain visible as visitors scroll through your content. A floating "Book Appointment" button or persistent contact bar ensures your call to action stays within reach at all times.
Designing CTAs That Command Attention
Colour Psychology
Use contrasting colours that stand out against your website's design. Orange, red, and green buttons typically perform well because they create urgency and draw the eye naturally. Avoid colours that match your background or navigation elements.
Clear, Action-Oriented Language
Replace generic phrases with specific, benefit-driven messages:
• Instead of "Contact Us" → "Get Your Free Loan Assessment"
• Instead of "Learn More" → "Discover How Much You Could Save"
• Instead of "Submit" → "Start My Application Today"
Size and Whitespace
Make your CTAs large enough to be easily clickable, especially on mobile devices. Surround them with adequate whitespace to ensure they stand out from surrounding content.
Optimising CTA Performance
Regular testing helps identify which CTAs perform best for your specific audience. Try different:
• Button colours and sizes
• Message variations
• Placement positions
• Mobile vs desktop performance
Successful finance brokers often find that personalised CTAs outperform generic ones. "Book Your Mortgage Strategy Session" typically converts better than simple "Contact Us" buttons.
Mobile-First CTA Strategy
With most website visitors browsing on smartphones, your call to action strategy must prioritise mobile users. Ensure buttons are:
• Large enough for easy tapping (minimum 44px height)
• Positioned for thumb-friendly access
• Fast-loading and responsive
• Clearly visible without zooming
Consider implementing click-to-call functionality, allowing mobile visitors to contact you instantly with a single tap.
Measuring CTA Success
Improving website performance requires monitoring key metrics:
• Click-through rates on different CTA buttons
• Conversion rates from clicks to actual enquiries
• Heat map analysis showing where visitors focus
• Mobile vs desktop performance differences
Regular analysis helps refine your approach and maximise lead generation potential. Professional website development includes built-in analytics to monitor these crucial metrics.
Integration with Overall Website Strategy
CTA visibility works best as part of a comprehensive approach including:
• SEO-optimised websites that attract qualified visitors
• High-conversion websites designed for lead generation
• User-friendly websites that guide visitors smoothly
• Quality website content that builds trust before the CTA
• Effective website management ensuring consistent performance
When these elements work together, visible CTAs become powerful conversion tools that transform your website into a lead generation machine.
Visible, strategically placed call-to-actions are essential for converting website visitors into clients. By implementing clear messaging, strategic placement, and mobile-optimised design, your finance broker website can generate more leads and grow your business consistently.
Ready to transform your website's conversion potential? Call one of our team or book an appointment at a time that works for you to discuss how we can improve your CTA visibility and overall website performance.