Your website might be beautifully designed with compelling content, but if your buttons aren't strategically placed, you're leaving money on the table. For mortgage brokers, every visitor represents a potential client, and the placement of your call-to-action buttons can mean the difference between securing a lead and losing them to a competitor.
Button placement isn't just about aesthetics—it's a critical component of your call to action strategy that directly impacts how effectively your website converts visitors into clients. Let's explore how strategic button positioning can transform your online presence into a powerful lead generation tool.
Why Button Placement Matters for Mortgage Brokers
When someone lands on your website, they're often researching mortgage options or seeking professional guidance. These visitors are in various stages of their decision-making journey, and your website needs to guide them seamlessly towards contacting you.
Poorly positioned buttons create friction in the user experience. If a potential client needs to scroll extensively or search for how to contact you, they'll likely abandon your site. Studies show that visitors form judgments about websites within milliseconds, and confusing navigation—including hidden or poorly placed buttons—directly impacts those crucial first impressions.
For mortgage brokers specifically, the stakes are high. A single client can represent thousands of dollars in commission, making every website visitor valuable. Professional website development focuses on eliminating obstacles between visitor interest and client action.
The Psychology Behind Effective Button Positioning
Understanding how users interact with websites helps inform better button placement decisions. People typically scan websites in predictable patterns, often following an F-shaped or Z-shaped reading pattern. Strategic button placement leverages these natural eye movements.
Key psychological principles include:
- The Gutenberg Diagram: Users' eyes naturally move from top-left to bottom-right, making the upper-right and bottom-right positions prime real estate for important buttons
- White Space Utilisation: Buttons surrounded by adequate white space draw more attention and appear more clickable
- Colour Contrast: Buttons that contrast with your website's colour scheme stand out without appearing jarring
- Size and Shape: Larger buttons with rounded corners appear more inviting and clickable than small, sharp-edged alternatives
Your website content works in tandem with button placement. Even the most persuasive copy won't convert if the next step isn't immediately obvious to your visitor.
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Strategic Button Placement Locations
For High-Conversion Websites designed for mortgage brokers, certain button positions consistently outperform others. Here's where your primary call-to-action buttons should appear:
Above the Fold
Your hero section should include a prominent button that's visible without scrolling. This captures visitors who are ready to take immediate action. Phrases like "Book a Free Consultation" or "Get Your Free Assessment" work well for mortgage brokers.
After Value Propositions
Every time you present a benefit or service description, include a relevant button. If you've just explained your refinancing services, place a "Discuss Refinancing Options" button immediately after. This catches visitors at their moment of highest interest.
In the Navigation Header
A persistent button in your website's header remains accessible as visitors scroll through your content. This is ideal for your primary action, such as "Book Appointment" or "Contact Us."
At Content Conclusion Points
Whether it's the end of a service description or the bottom of your homepage, place buttons where visitors naturally pause. These moments represent decision points where users determine their next action.
Within Service Descriptions
For Lead Generation Websites, embedding buttons within your service sections allows interested visitors to take immediate action without scrolling further. If someone's reading about first home buyer services, they shouldn't need to hunt for how to enquire.
Button Best Practices for Mortgage Broker Websites
Implementing strategic button placement requires attention to several factors that influence user behaviour:
Clarity Over Cleverness: Use clear, action-oriented language. "Book Your Free Consultation" outperforms vague phrases like "Learn More." Your visitors should immediately understand what happens when they click.
Consistent Styling: While buttons should stand out, maintain consistency across your website. User-Friendly Websites use recognisable button styles that visitors quickly identify as clickable elements.
Mobile Optimisation: Over 60% of website visitors use mobile devices. Buttons must be large enough for easy tapping (minimum 44x44 pixels) with adequate spacing to prevent accidental clicks. A website upgrade often addresses mobile button placement issues that older sites overlook.
Loading Speed Matters: Buttons are worthless if visitors leave before they appear. SEO-Optimised Websites prioritise fast loading times, ensuring your call-to-action elements display immediately.
Strategic Repetition: Don't rely on a single button. Strategic repetition throughout your page catches visitors at different engagement levels. Someone might not be ready to book after reading your headline, but they might be convinced after reading your testimonials.
Testing and Refining Your Button Strategy
Even with best practices, what works for one mortgage broker website might not work for another. Your specific audience, services, and value proposition influence optimal button placement.
Website management includes regular analysis of button performance. Which buttons receive the most clicks? Where do visitors seem to lose interest? This data informs ongoing refinements that continuously improve your conversion rates.
Professional Website Builder platforms often include analytics that reveal button performance, helping you make data-driven decisions about website design adjustments. Small changes—moving a button 100 pixels or changing its colour—can significantly impact your leads.
The Connection Between Buttons and Google Ranking
Strategic button placement doesn't just improve conversions; it influences your google ranking too. When visitors easily find what they're looking for and take action, they spend more time on your site and navigate to multiple pages. These engagement signals tell search engines that your website provides value, potentially boosting your search visibility.
Well-placed buttons reduce bounce rates—when visitors leave after viewing only one page—which is a negative ranking signal. By guiding visitors through your website with strategic button placement, you create better user experiences that search engines reward.
Transform Your Website's Performance
Button placement might seem like a minor detail, but it's a fundamental element of website design that separates effective websites from those that underperform. For mortgage brokers, where every lead counts, optimising this aspect of your lead generation strategy can substantially impact your business growth.
Whether you're building a new website or considering a website upgrade, prioritising strategic button placement ensures your online presence works as hard as you do. The right buttons in the right places transform passive website visitors into active enquiries, consultations, and ultimately, clients.
Your website should be your hardest-working business development tool, operating 24/7 to attract and convert potential clients. Strategic button placement is the bridge between visitor interest and client action—don't let poor positioning cost you valuable leads.
Ready to transform your website into a lead-generating machine? Call one of our team or book a free website discovery call at a time that works for you. Let's discuss how strategic button placement and professional website development can dramatically increase your client enquiries.